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When you place ads to fill vacancies or waiting lists at your tax credit site, what those ads say or how they depict your site can greatly influence who responds. For this reason, fair housing advocacy groups pay close attention to ads for rental housing. If you say or depict the wrong thing, you could find yourself the target of a lawsuit or HUD enforcement action. And if your state housing agency discovers a fair housing violation, it must report you to the IRS for noncompliance.
