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Becoming a pet-friendly site can be a great way to increase your pool of prospective residents and keep them longer once you find them. Responsible pet owners generally are also responsible tenants, and they appreciate sites that welcome Fido and Fluffy. In fact, research by FIREPAW, the Foundation for Interdisciplinary Research and Education Promoting Animal Welfare, found that pet owners in pet-friendly housing stay an average of 46 months, compared to 18 months for residents residing in rentals prohibiting pets.