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Leasing to students who attend or college or university in your geographic market can be an excellent source of income. At least 79 percent of the students attending a two- or four-year college live off-campus, according to the Urban Institute. In many rental markets, demand for student rental housing exceeds supply. Leasing to students also offers certain advantages, like the willingness of students to sign multi-year leases, even though they typically leave town during the summer.