A Three-Phase Strategy for Leasing to Pop-Up Tenants

Nontraditional, short-term stores have been popping up in malls, shopping centers, department stores, and other retail settings for over a decade. While generally less desirable than long-term tenants, pop-ups offer landlords the opportunity to pocket extra cash on vacant or non-rent-generating space. Because they usually have a smaller set-up, pop-up tenants can also pay more per square foot than conventional tenants, especially if they’re associated with national companies and name brands.