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If you're like most shopping center owners, you're always looking for an innovative way to earn additional revenue at your center, boost traffic, increase the tenant mix, create excitement, and drum up positive publicity for your center. You can achieve all of those goals by letting a business use a portion of your outdoor parking lot for any one of a variety of business-related activities, such as boat sales, book sales, car sales, Christmas tree sales, fireworks stands, or even as a Halloween pumpkin patch.